Are you looking to boost your Instagram followers? There is no doubt that social media platforms such as Instagram are essential for businesses and brands to create visibility, generate income and engage with customers. Growing your following on Instagram can help to spread your message, promote your brand and products and create meaningful relationships with customers. In this article, we will look at the top accounts to follow on Instagram to help you boost your followers.
1. What is Instagram?
Instagram is a free social networking app for sharing photos and videos from a smart phone. It is available on Apple and Android platforms, and also available on web browsers at www.instagram.com.
Using Instagram, people can take photos or videos, and then apply various digital filters to transform their images into a variety of artistic styles. The app also allows users to share their photos and videos on a range of other social networking platforms. In addition, Instagram users can follow other users, comment and like photos, and even direct message each other.
Instagram also enables businesses to create their own profiles, which they can use to promote products, services, and events. Businesses can also benefit from analytics which provide insights into followers and post engagement. Popular features of Instagram include Stories, which allow users to share a series of photos or videos that are only available for 24 hours, and Instagram Live, which allows users to broadcast video in real-time.
2. Benefits of Building a Following on Instagram
Growing your Instagram following can be an excellent way of increasing your online presence, improving your reputation and building a personal brand. Here are some of the main benefits that can be obtained when you create and maintain an audience on Instagram.
- Drive Traffic to Your Site or Business – One of the key benefits of building a dedicated following on Instagram is that it can help to drive traffic back to your website, blog or business. With regularly updated content, interesting images and product posts, you can engage with a stategically-targeted audience and encourage them to leave Instagram and visit your other digital platforms.
- Generate New Customers – Because Instagram allows you to pinpoint potential customers, by adding tags and geographical locations, you increase the chance of finding new followers with an interest in what you have to offer. A comprehensive social media plan can help significantly in terms of improving visibility and providing an effective platform for promoting new products.
- Improve Brand Reputation and Trustworthiness – When developing an online following, users can comment on your posts as well as establish a dialogue with you by messaging with questions and inquiries. On Instagram, it is important to be present and engage with your followers in a consistent manner to build trustworthiness and increase the perception of quality associated with you or your business.
Following these simple steps can ensure that you get the most out of your Instagram account and improve your overall presence on the platform. With ongoing user engagement, you can generate organic growth, boost your brand and maintain strong relationships with your followers.
3. Identifying Accounts to Follow on Instagram
Although there are hundreds of millions of accounts active on Instagram, not all of them are going to be relevant to your interests. Therefore, it is important to carefully identify which accounts are worthwhile to follow on the platform. Here are some tips on how to do that:
- Look for accounts with a lot of followers. Generally, it is safe to assume that if an account has a lot of followers, then it must be offering quality content. It is also worth noting that the content of the followers is also a good indication of the type of content you can expect from the account.
- Pay attention to the kind of content the account is sharing. It is important that the content is interesting or relevant to you in some way. If the content is too saturated with ads or looks repetitive, it might be best to avoid following it.
- Check out the posts’ engagement rate. Look at the number of likes, comments and shares it receives. The higher the engagement rate, the better the content is.
You can also search accounts by topics and related keywords. This can be done by typing in important words related to the topic of your interest. Doing so can help you find more relevant accounts that could be interesting to you. Using global hashtags is also a good way to stay updated on the latest trends.
4. Establishing a Strong Online Profile
Assess Your Web Presence: Start by evaluating the digital footprint you’ve already established. Consider all public websites, forums, and social media accounts. Gather all relevant URLs, screen names, and usernames you use online. This could include your blog, online portfolio, and any other websites you actively contribute to.
Craft Your Online Brand and Identity: Get intentional about what you want your online presence and identity to convey. Make sure to use the same handle or name across all your accounts to keep everything consistent across your profiles. Also, be mindful of the language, images, and content you’re posting, as they’ll help to craft your online presence over time.
Utilize Networking Tools Relevant to Your Field: Identify and join networking groups and discussion boards related to your area of expertise. Having a presence on LinkedIn, for example, is a great starting point for building a professional online profile and creating connections with recruiters and other professionals in your field. Additionally, join forums associated with your industry and use them to contribute relevant expertise and advice.
5. Vital Strategies for Growing Your Following on Instagram
Engage with Hashtags
Hashtags serve as valuable resource for exploring relevant content and discovering new accounts. When you post content, don’t forget to use hashtags, as this helps you to identify potential followers. You can also follow popular hashtags related to your industry, and engage with posts and accounts you consider influential.
Create Quality Content
The content you share should be high quality and engaging. Use relevant images and videos, and be sure to create a visually appealing profile page. Also, post regularly two to three times per week. This helps followers stay excited about your page.
Engage with Your Followers
Be sure to genuinely communicate and interact with your followers. Don’t just post and walk away. Instead, engage by liking and commenting on posts, and replying to DM, or direct message. You can also use polls and surveys, and post questions to generate additional feedback on posts.
In addition to the above strategies, you may also wish to work with influencers and brands to access a broader audience, and host giveaways and contests to speed up growth.
By leveraging user-generated content, creating compelling visuals, and taking advantage of the top Instagram accounts, you can quickly create an engaged audience for your own Instagram page. With a few simple steps, you can boost of your followers, and reach your business goals.