For the growing population of Instagram users, the platform enforces certain total follow/unfollow limits. For this reason, it is important to remain aware of the set guidelines in order to ensure an optimal browsing experience. This article will discuss the limits and guidelines of following/unfollowing users per day on Instagram.
1. Introduction to Instagram Follow/Unfollow Limits
Instagram is one of the most popular social media networks with 1 billion active users. It has become a powerful tool for businesses, influencers and individuals to reach potential customers or followers. However, one of the challenges Instagram users experience is managing the follow and unfollow limits.
When creating an account, Instagram users are given a follow limit of 7,500 accounts. This is the maximum number of accounts you can follow. Once you reach this number, you won’t be able to follow any new accounts until you unfollow some existing ones.
In addition to the follow limit, there is also a limit to the number of accounts you can unfollow in a day. Instagram users can unfollow up to 160 accounts per day. If you hit this limit and try to unfollow any more than this number per day, your account could be temporary blocked from engaging. It’s important to note that Instagram limits exist for a reason and if not adhered to, may lead to account suspension.
- Follow limit: 7,500 accounts
- Unfollow limit: 160 accounts/day
2. Potential Impacts of Exceeding Limitations
When limitations are exceeded, serious impacts can result. These can take the form of legal, financial, or reputational risks, with direct and indirect costs.
Legal Risks
Exceeding limitations can incur legal liabilities. Depending on the type of business, related legislation or regulations may be breached, resulting in steep fines and penalties or in extreme cases, legal action.
Financial Risks
Overspending on a limited budget, running out of inventories, or exceeding credit limits can take a toll on a business’s finances. This can be especially damaging for small businesses, who may not have the resources to absorb such losses.
Reputational Risks
Exceeding limitations can undermine a company’s reputation. The negative press and feedback from customers can cause a business’s brand value to suffer, reducing its potential for growth.
- Failing to meet customer expectations
- Unable to fulfill orders or promises
- Negative or incomplete reviews on social media
3. Defining Total Follow/Unfollow Limits
Controlling the rate of follow and unfollow activities is arguably one of the most important levers in your growth strategy, and setting total limits is a key step in this process.
The total follow and unfollow limits are the maximum values of how many accounts can be followed and unfollowed in a day. Any attempt to exceed these limit values will lead to lockout of your account for a certain period.
It is strongly advised to define reasonable limits to play in the safe zone. Setting high limits is not recommended as it can agitate your existing and potential followers. Consider the following guidelines:
- Total Follow limit: This is the maximum number of accounts that can be followed in a day. We recommend setting this limit to less than 200.
- Total Unfollow limit: This is the maximum number of accounts that can be unfollowed in a day. We recommend setting this limit to less than 300.
4. Maximizing Engagement Within Limitations
To maximize engagement despite limitations, prioritize adaptability over plan rigidity. Be open to unexpected feedback, learn how to quickly respond to new and changing demands, and keep expectations realistic. While having guidelines, objectives and targets should be established, they should be flexible enough to permit the exploration of other possibilities.
Plan out creative ways to engage the target audience. Consider ways to maximize the available resources and ask for ideas from the team. Have fixed formats but also be ready to embark on new and imaginative projects that may arise. Each person can generate several ideas and vote for the ones deemed most feasible for implementation. The idea with the most votes should be developed and put into action.
Final Tips:
- Self-reflect and ask aloud “What else can be done?”
- Incorporate a variety of tactics such as interviews, infographics and surveys.
- Make use of technology and free educational resources.
- Evaluate the impact and adjust strategies accordingly.
5. Summary of Guidelines
To Conclude
We have discussed a range of key considerations to keep in mind when creating online content guidelines. In summary:
- Keep the scope and purpose of the guidelines clear and adjust them as necessary over time.
- Provide clear and concise direction on language and tone choices.
- Prioritize ethical and professional standards in the guidelines
- Incorporate both general and specific guidelines to keep the user experience seamless.
- Encourage human understanding of the guidelines by providing appropriate examples.
These guidelines should act as a blueprint for forming engaging and appropriate online content. Being mindful of credibility and accuracy are important factors in delivering quality content to the public.
Ultimately, it is important to set limits and follow guidelines when it comes to total follow/unfollow limits on Instagram, as this is essential in order to ensure that your account is safe and secure. Doing so will help you avoid getting penalized and experiencing decreased engagement, making the overall user experience more enjoyable and worthwhile.
