What Are The Best Times To Post On TikTok

Currently, TikTok is extremely popular. The question of how to attract a sizable following is one that has likely crossed your mind if you are already a TikToker or are thinking about joining the community. If you’re like everyone else, you’ve probably wondered “when is the best time to post on TikTok?”

The quest for resolutions to these two puzzles is one in which you are not alone. The truth is that it’s not always simple to determine when it’s best to share content on social media. There are a lot of statistics and ideas floating around for different platforms, but trends form and change on a daily basis. Even if you find that a particular type of content posted at a particular time of day gets a lot of attention, that doesn’t mean that the next thing you post will also go viral.

When do you recommend uploading to TikTok the most? And how can you get the most out of your content promotion efforts? Here are two questions to ask yourself to determine when the optimal times are for sharing content on TikTok. After you’ve figured out the answers to these questions, you’ll want to focus on expanding your fanbase.

It’s not always easy to figure out when the best time is to upload to TikTok. However, after analyzing over a hundred thousand posts, we have pinpointed the hours that bring in the most comments and shares in the USA. Times are listed in Eastern Standard Time.

When to Upload Videos to TikTok in the United States:

Mondays at Noon and Four

Time on Tuesdays: 0400, 0800, 1000, 1300

1 PM and 2 PM on Wednesdays

5 AM, 3 PM, 6 PM on Thursdays

1 AM, 11 AM, 7 PM, 9 PM on Fridays

Time on Saturdays: 5 o’clock

1 AM, 2 AM, 1 PM, 2 PM, 10 PM on Sundays

When to Upload Videos to TikTok:

To begin with, consider: 1.

The second question is, “At what time does your target audience typically awaken?”

Questions That We Get A Lot

The constant availability of social media has resulted in an insatiable appetite for content. People enjoy browsing their feeds in search of entertainment, whether it be video, GIFs, or links to articles. While content creation is essential (and something we’ll get to in a bit), knowing when to connect with your audience is equally important.

Examine the Ideal Posting Times for TikTok:

To determine when is ideal for uploading content to TikTok, consider the following two questions:

To begin with, consider: 1.

TikTok, like other social media, has users all over the world. The United States had the most TikTok users in July 2023 with 122 million, followed by Indonesia with 99.8 million and Brazil in third with 83.33 million.

Why do we care about these numbers?

Well, obviously, catering to a global audience changes the volume of content you crank out. It also has bearing on when you should be posting content. Time zones automatically dictate that much of your content will be viewed during the busiest hours within a certain geography.

How do you use this information to find the best time to post on TikTok?

First, establish where your followers are. TikTok now offers the chance to turn your normal user account into a Pro account. Pro accounts come with a set of new features, one of which includes analytics.

Analytics will indicate how many followers you have, what their gender split is, and the top territories your followers come from. If you haven’t switched to a Pro account yet, here’s how:

Open the app and visit your profile. Next, access your privacy and settings area by tapping on the three dots in the top right-hand of your mobile phone screen. Then, go to Switch to Pro Account.

Follow the steps (this may include verifying your mobile number if you haven’t yet). Once your account has been switched over to a Pro account, you’ll be able to access your analytics.

While still in your privacy and settings area, tap Analytics in the Accounts section. Tap on the Followers tab and you’ll find details on your audience.

The second question is, “At what time does your target audience typically awaken?”

You’ve figured out where your audience is located. Now, it’s time to figure out when they are awake.

This part may seem a little tricker, but it’s really a simple matter of understanding time zones. For example, if you’re in Thailand and have tons of followers in India and Thailand, there is only around an hour and 30 minutes in time difference to consider. In fact, with a time difference that small, your posting schedule won’t be disrupted.

If, on the other hand, you have large audiences in North America and the UK, that’s different, You’ll have plan and schedule content around an eight hour time difference.

Fortunately, TikTok comes with a scheduling functionality. Also, there are some quality social media scheduling tools that allow you to link your TikTok account to post or schedule content. You’ll have to build a content schedule to cover the biggest territories your fans come from. It may not be pretty. It also will be hard to maintain if you have audiences in countries with large time differences, but it appears to be the only way to cover posting content for your audience (for now).

Having established when to post content for your audience, it’s time to share our tips on how to grow your following.

Here are six ways you can do to grow your following:

1. Find Your X-Factor

If you want to attract a large audience, you’ve got to find what makes you special. Most people think that your X-factor is a skill or physical feature, but it’s not. It’s a trait or collection of traits that stand out beyond your looks. Your looks and skills complement your X-Factor.

For example, Logan Paul is famous for his funny and crazy videos. His sense of humor shines through. The same goes for Liza Koshy. They both have strong comedic personalities that they let shine through on social media.

Not sure what your X-Factor is? Ask friends and family what they like most about you. You’ll have enough to go on instantly.

2. Increase Your Content Production

This one sounds obvious, but it’s also a little tough to manage. Creating more TikTok content requires more creativity. But you don’t need to constantly come up with new ideas. In fact, you can easily document what you’re up to.

Documenting is easier than constantly producing funny sketches. It’s also quicker to grab your phone and share an update with your audience than spending hours planning and recording to capture the perfect shot.

3. Collaborate With Other TikTokers

Ever heard of the term “cross-pollination” in social media? It’s the process of using one social media account to share a message with a new or larger group of followers on another account. By sharing your content with a fellow TikToker’s audience, you’re gaining access to more followers.

The upside?

You’ll be able to pick up more new followers along the way.

Brands do this all the time and it works.

In the example below, Logan Paul partnered with Mark Dohner. The video generated 124.4K likes and 623 shares.

@markdohner

most iconic Olympic moment ever 🇺🇸 😂

@loganpaul

Ying Yang in This Thang (feat. the Hood Ratz) – Ying Yang Twins

4. Get in on Challenges

Challenges are still a favorite on TikTok and a great way to attract a following. They are an easy way to get in front of a large audience, especially if the challenge is trending. Trending challenges are proof that people are paying attention to a challenge. There’s also a greater probability that your video will feature and generate views.

5. Use Hashtags

Hashtags are a quintessential element of social media. Without them, finding content can be challenging. And because people rely on and follow hashtags, getting found becomes much easier.

While hashtags will help your videos show up in search, don’t pick any hashtag for your video. You’ve got to do a little research. Identify hashtags related to your video and also elements used in your video.

Finding hashtags on TikTok is easy. Start with your first keyword in the search menu. Next, select the Hashtags tab to see all hashtags that include your search term.

While you could select every hashtag, be a little specific. Choose hashtags that have many views but are most relevant to your search term. This approach will make your content more relevant to TikTokers who come across it. And if they like what you’ve created, there’s a greater chance of them becoming followers.

6. Share Older Content

Sharing older content not recorded on TikTok is a good idea. As you’ll recall, tip number one was all about increasing the amount of content you share. So, sharing older content is a great way to ensure that you’ve got something fresh to offer your audience, even if it is a #TBT moment.

Day

Best Times to Post on TikTok in the USA

Monday

12 PM, 4 PM

Tuesday

4 AM, 8 AM, 10 AM, 3 PM

Wednesday

1 PM, 2 PM

Thursday

5 AM, 3 PM, 6 PM

Friday

1 AM, 11 AM, 7 PM, 9 PM

Saturday

5 PM

Sunday

1 AM, 2 AM, 1 PM, 2 PM, 10 PM

Conclusion

Growing your following on TikTok relies on a number of factors. First, you also need to know where your audience is located. Then, you need to establish the best time to post on TikTok based on time zone differences (yours and theirs). Together, these factors help you establish when your audience will most likely be online and searching for more of your content.

But to grow your following, you’ll need more than the right time of day to post content. You need to find your special trait and share it, produce more content, and leverage collaborations and hashtags. If you apply these tips consistently, you’ll be on your way to a growing follower count in no time. Check also Influencer Marketing Hub’s analysis of the best time to post on Instagram in 2024.