What Is The Average Number Of Followers Per User On Instagram

Instagram has become an incredibly popular platform for users to share photos, stories, and interact with others. Naturally, users want to grow their social followings and gain more interaction on their posts. With the ever-growing popularity of Instagram, it’s natural to wonder what the average number of followers per user is. In this article, we will explore what the average number of followers per user is on Instagram, and break it down by some of the top countries in the world who use the platform.

1. Understanding Average Number of Followers on Instagram

Having an understanding of the average number of followers on Instagram can help you assess how you are doing in growing presence on the platform. This is especially important for businesses and influencers who are looking to become successful in their brand or content.

If you want to get an idea of average followers on Instagram, here are a few helpful metrics:

  • Average number of followers for most accounts is 370
  • Accounts with over 1,000 followers are considered small influencers
  • Accounts with over 10,000 followers are considered large influencers

However, it’s important to note that not all followers are the same. Some are active and engaged while others may be dormant or inactive. To have a true grasp on the average followers on Instagram, the quality of followers must also be taken into account.
Quality followers include those that interact with your content, engage with it and share it among their network. Having higher quality followers can help your content become more visible and successful.

2. Typical User Profile on Instagram

The typical user of Instagram is a visual-minded individual interested in sharing snippets of their life through photos, often utilizing artistic filters to enhance the aesthetic qualities of the images. Most commonly, the Instagram user base is comprised by Millennials, Generation Z and Gen X, followed by Generation Y and Baby Boomers.

  • Age: 18 – 34.
  • Gender: 55% female and 45% male.
  • Location: 47.7% of users in the United States.

The most active users access the Instagram platform multiple times a week, sometimes daily. Engagement on Instagram is higher than any other platform, as users are more likely to engage with photo and video content posted by others. According to recent statistics, the sharing rate per post on Instagram is 8%, which is 58 times higher than the average of other social media networks.

Furthermore, Instagram users tend to have a higher disposable income to invest in products or services offered by various brands. For this reason, this platform is becoming increasingly popular for influencer marketing and brand promotion. Instagram users appreciate personalization, quality and the “human touch” so stories and posts that feels like conversations are less likely to be ignored.

3. Estimating Average Number of Followers per Instagram User

Calculating the Average Number of Followers

The average number of followers for Instagram users can be estimated by calculating the average across different user types. To do so, take a sample of users from each user type and calculate the average. Popular user types include influencers, celebrities, and regular users. When considering different countries, it is important to look at each country’s user base and average number of followers.

Regarding regular users, the average number of followers tend to vary. Depending on the users popularity and content, the results will differ. Generally speaking, popular users can have an average of 2,000 followers, while influencers with a stronger presence may be able to have up to 10,000 followers. The exact number will depend on the users content and network.

To get an exact estimation, consider following these tips:

  • Calculate the averages for each user type
  • Analyze results from different countries
  • Conduct surveys with users to understand their followers count

Conducting these steps will help provide a more exact number. Considering the popularity of different user types and countries, the average number of followers for Instagram can be estimated.

4. Factors Affecting Number of Followers

User Interaction

One of the most important factors that affect the number of followers on an Instagram account is user interaction. It is essential for users to interact with other users on the platform in order to gain more followers. This involves liking other user’s posts, commenting when they see interesting posts, and sharing their content with other followers. In addition, regularly posting content that resonates with other users and interacting with them will help improve visibility, resulting in more followers in the long run.

Quality Content

Regularly posting quality content is another important factor in attracting a larger number of followers. Quality content involves:

  • Creating visuals or videos that are interesting and engaging
  • Using appropriate hashtags
  • Using creative captions

These tactics will make it easier for other users to discover your content, thus increasing the reach of your posts and helping you gain more followers.


Engaging with your followers is key to gaining more followers. This can be done by replying to comments, sharing user-generated content showcasing your product, hosting giveaways and contests, and engaging in online conversations. These kind of engagement can help increase the visibility of the account, resulting in more followers.

5. Ways to Increase Instagram Followers

Post Content

Today’s business landscape demands that you have a strong presence on social media if you want to stand out from the competition. With millions of users, Instagram is an effective platform for getting the right eyes on your service or product. Here are 5 ways to increase your Instagram followers:

  • Engage with Your Followers – Start conversations with your followers, ‘like’ their comments, and thank people for being part of your community. This will make users feel appreciated and encourage more followers to engage with your posts.
  • Include Relevant Hashtags – Figure out which hashtags are the most relevant for your posts and include these to maximize your reach. Check out tools like Hashtagify to help determine how effective each hashtag truly is.
  • Make Use of Shout Outs – Ask for a shout out from another influencer or company in exchange for them getting the same from you. This increases visibility and encourages more followers.
  • Write Compelling Captions – Posts with helpful captions that cover the topics your followers relate to will encourage engagement and more follows.
  • Create User-Generated Content – Repost content that your followers have created. This will make them feel heard and appreciated, encouraging more follows.

These 5 simple steps will get you more followers on Instagram and help you build an engaged community around your content.

The average number of followers per user on Instagram is a useful statistic for understanding the popularity of Instagram. It shows that while having many followers isn’t essential, it’s still a sign of success on Instagram. Whatever your goal is on Instagram, understanding the average number of followers per user on Instagram is an important point to keep in mind.