We all know that Insta-Stories can be an amazing way to connect with all your friends and followers, but what should you post? Let’s explore some creative ideas on what to post on your Instagram Story to create the best content and engagement.
1. Capturing Attention with Creative Content
The creative content you post plays a major role in keeping people hooked to your website and/or social media. After all, you want to capture the attention of your readers, and creative content can do exactly that.
Think Differently
- Go out of your comfort zone
- Incorporate storytelling
- Be innovative with the content
Think differently when creating content by coming out of your comfort zone and trying new tactics. You can incorporate storytelling into content to connect with your target audience. Or you could also be innovative with the content, use different format such as audio, video, quizzes and polls.
Customise the Content
- Understand the preferences of readers
- Specific topic related content
- Embrace visuals
Design the content with your readers in mind. Engaging your readers requires an understanding of their interests and preferences. Be specific about the topics and posts related to it. People are more drawn to visuals in content. Therefore, embrace visuals like photographs, charts, and infographics for the content.
Engaging Headlines
- Capture attention
- Remain relevant
- Provoke curiosity
Give your posts clever headlines that capture attention and are also relevant to the content. It should also invoke curiosity and make people want to click on it. This way, you can engage more people and generate more interest in your content.
2. Capturing Authentic Momentum with Instagram Storytelling
With the rise of visual-first platforms, Instagram has become a powerful platform to effectively build a brand and engage with followers. Instagram stories have changed the way businesses market their products and services, offering them a chance to connect with their followers in real-time. When done well, Instagram stories can be a great tool to capture authentic momentum and help to market a brand in a more meaningful way.
By utilising Instagram stories, brands can take advantage of the 24-hour time limit it offers. This allows them to capture and post spontaneous, ‘in-the-moment’ visuals that appeal to their loyal followers. Doing so not only boosts engagement but also builds a strong community presence.
- Create an on-brand narrative – It’s important to create an on-brand story that resonates with your followers. Choose visuals that match your brand aesthetic and personality.
- Make it interactive – Questions, polls and surveys can be powerful tools to actively engage with your followers. This helps to foster genuine interactions with your community.
- Stay consistent – By staying consistent with your posts, followers will learn to expect and look forward to your content. Making stories part of your daily routine will help keep the engagement high.
3. Innovate with Interactive Elements in Your Instagram Story
It’s time to take your Instagram Story content to the next level with interactive elements! Social media experts know that posts that engage users, create dialogue and demonstrate interactivity are far more likely to be shared, liked and ultimately spread across the internet. Fortunately, with a few simple steps, your stories can be as fun and interactive as your imagination allows.
Add Polls and Questions! Allowing your followers to answer polls and ask questions encourages engagement, and can help you get to know your audience better. How they interact with your post can reveal key insights into what they like, want and expect from your social media presence. It’s also an easy way to get some feedback on new products, services or ideas.
Encourage Interaction With GIFs! Adding GIFs to your Instagram Story can help your content stand out and bring it to life. Not only will they draw attention and liven up your posts, but they can also serve as a call to action, inviting followers to take part in an interactive challenge or event. You can even create customized GIFs for an even more unique and interactive experience.
- Utilize Instagram’s In-App Effects
- Gamify Your Stories
- Add Creative CTAs With Links
Gone are the days of boring, static content. Harness the power of interactive elements to craft stories that are engaging and shareable. Try out these fun suggestions today and watch your Instagram Story thrive with creativity!
4. Tell an Engaging Story with Animated GIFs and Videos
GIFs and videos can be an effective way to make your story stand out and draw readers in. Not only are they eye-catching, they also require minimal effort from your audience to engage and understand what you’re talking about.
To get started, think about why someone should care about the story and what’s the core message you’re trying to communicate. Once you’ve established that, it’s time to make your content stand out from the rest:
- Use branded videos or GIFs that represent your story perfectly. It should be relevant, but also make a statement.
- Incorporate movement and visuals to catch the eye. Make good use of zooms and pans to direct the reader’s attention and make the story more compelling.
- Ensure the video or GIF is lightweight, so it won’t slow down the loading time of your page. That could be annoying to readers and make them exit your page.
Adding videos and GIFs to your stories can provide a unique way to engage with your audience. Interesting visuals can encourage your readers to stick around and keep them interested in your content.
5. Engaging Audience with Insta-Polling and Q&A
Engaging your audience means listening to them, asking for their opinion and helping them feel connected. Insta-polling and live Q&A sessions are two technology-enabled ways to build trust with your viewers. Here are some tips for getting the most out of their use.
- For Insta-Polling, use questions that lead to clear yes/no or multiple-choice options with short answers.
- Encourage participation with open-ended questions that can lead to further discussion among audience members.
- Make sure viewers feel comfortable sharing answers, and respect confidentiality.
Live Q&A sessions let viewers engage directly with presenters, gaining insight into their topics and getting answers to their questions. As the host, your main goal is to make sure viewers feel heard. Here are some key steps to set up a successful, interactive session:
- Keep the questions focused on the topic and field of expertise.
- Make sure your audience knows how to submit their questions and acknowledge that their query was received.
- If you’re unable to answer a question, find someone who can, or direct viewers to find out more on their own.
You don’t have to be an influencer to wow your friends and family with great Instagram story posts. With a little creativity, experimentation and strategic content, you can amp up your Insta stories! Start by asking yourself the right questions and you’ll be an Instagram story guru in no time.