Are you scratching your head because no one has been viewing your Instagram Reels? It can be a challenge to gain traction on one of the hottest social media platforms, but luckily, there are steps you can take to increase the number of eyes that come across your content. In this article, we’ll take a deep dive into the reasons why you may not be getting views on your Instagram Reels, and explore viable solutions to help you increase engagement and viewership.
1. Understanding Instagram Reels
Instagram Reels is a recent addition to Instagram’s suite of features, allowing users to create and post short clips of 15 seconds, similar to TikTok. Instagram Reels give users the ability to:
- Create entertaining and creative content
- Edit videos using a selection of audio, music and visual effects
- Share videos with other users on Reels
- Browse Reels created by other users
Although Reels are similar to TikTok, they have the advantage of being integrated into the existing Instagram ecosystem, making it easier for users to discover and view new content. The app also allows users to add different audio and speed up or slow down their clips so they can create more engaging and exciting content.
Reels also give users access to a wide selection of filters and effects from Instagram, allowing them to create unique and distinctive videos that stand out from the crowd. Additionally, users can easily share their Reels with friends and followers directly from the app or embed the clips in their stories or posts.
2. Analyzing Your Content
Now that you have created your content, it’s time to analyze it and make sure it is effective and engaging. Here are some things to look for:
Evaluate the Design
Think about the visuals in your content. Is the content easy to read and does it have a uniform design? Consider the colors, typography, and images you used.
- Are colors contrasting and complementary?
- Are typography and font sizes appealing and easy to read?
- Are images high-quality, professional, and relevant?
Check for Grammar and Spelling Errors
Run your content through a spell-checker and evaluate the sentence structure. Make sure all words are spelled correctly and that the content follows the grammar and style rules of your language. If you are publishing your content in multiple languages, you may also want to run it through a translation tool to double-check translations.
Review for Brand Voice and Tone
Ensure that your content has the same brand voice, aesthetic, and tone as the rest of your content. Your content should fit your brand’s style and values. Going over the content again with a fresh pair of eyes can help you identify any places where you may need to make adjustments.
One of the best ways to get your content seen and boost your presence on social media is to use hashtags strategically. Hashtags have become essential to help your post get more exposure, as they enable users to find and locate related content quickly.
When creating a hashtag, you need to make sure that it’s relevant to your post, appropriate to your product or service, and indicative of your brand’s identity. For example, if you own a restaurant, you might use hashtags such as #healthyliving, #freshfood and #cuisines. Or if you are a skincare brand, you can use #nontoxic, #allnatural, and #cosmetics. The hashtag should be short, easy to remember and inspiring for your target audience.
Keep in mind that by adding hashtags, you’re essentially joining a conversation. You are making a connection between your content and related content from other users and brands. So be sure to research which hashtags are popular and in line with your brand before posting. Additionally, you should keep track of how many times the hashtag is used to develop better hashtag strategies for useful insights.
4. Increasing Engagement
Keep it On-Topic: The key to on a post is to make sure it is relevant to the topic and target audience. Ensure that all content is completely relevant to the post topic, and that it resonates with the audience.
Mix it Up: To keep engagement high, try to vary the type of content in the post. Incorporate different elements like quotes, anecdotes, images, and videos. With a mix of different types of content, users will be more likely to keep coming back for more.
Make it Measurable: Assess the response from your post in a measurable way. Keep track of likes and comments, as well as shares and backlinks. Regularly monitoring these metrics can help determine how well the post is resonating with its target audience, and help to improve future content.
5. Leveraging Other Platforms
Due to the sheer volume of content being shared on social media, it is essential to leverage other platforms to reach your target audience. Whether you decide to run an ad on radio, TV or create a video for YouTube and Vimeo, it’s possible to quickly extend your reach and make a bigger impact.
Here are a few ways to use other platforms for positive growth in your social media efforts:
- Video Posts – YouTube and Vimeo are great places to share video content. Uploading 100% original content or repurposing existing content is a great way to engage the audience. When possible, use the same audio, visual, and social elements you would use on other platforms.
- Podcasts – By interviewing prominent figures in your industry and communities, you’ll be able to increase exposure and interest in your brand by leveraging the power of podcasts. Consider using them as a way to help share information and engage listeners.
- Email – Cultivate an engaging and interactive email list to target social media updates and campaigns. People who have subscribed to the list already have shown interest in what you do, so use this to your advantage and add to the dialogue.
Incorporating other platforms into your social media strategy is a great way to optimize exposure and achieve positive growth. By using these platforms wisely and understanding how they can help you accomplish your goals, you should be able to experience real results and a great return on your investment.
Hopefully, this article has provided you with some helpful tips on increasing viewership on your Instagram Reels. From regularly exploring hashtags and experimenting with content, to collaborations, and even simply being consistent, making sure you are doing all you can to draw in viewers will help you grow your account. There’s no need to give up in the face of rejection, by focusing on perfecting your skills and actively diversifying your content, you could soon be seeing the viewership and engagement that you’ve been striving for.