Why Do Instagram Reels Disappear

Social media has enabled people to freely share their content with audiences all over the world. One platform specifically, Instagram, has recently launched a new feature called Instagram Reels. But why do these reels disappear after a certain period of time? In this article, we will explore why Instagram Reels disappear from the platform.

1. What Are Instagram Reels?

Instagram Reels are short, 15-second videos that are created and shared in the Instagram Stories feature. You can also think of them as mini music or comedy videos. Reels offer users a convenient way to showcase their creativity, share funny moments, and even post professional-looking videos.

  • Creating Reels — To get started, upload an existing video that’s no more than 15 seconds long, or record a new video in the Instagram Stories camera.
  • Instagram Reels Features — You can use tools such as speed, timer, and effects, to transform your Reels into mini movie sequences. You can also add music and AR effects, to make your Reels even more interactive.
  • Sharing Reels — When you’re finished making your Reel, it’s time to share it with the world. Click on the ‘Share’ button and choose whether you want to share your Reel with your followers, or just some of your friends.

Instagram Reels are gaining traction among users, as it’s a great way to capture short moments and share your creativity quickly. As of 2021, it’s estimated that over 400 million people use Reels every month to check out content, which makes it one of the most popular features on Instagram.

3. Strategies to Prevent Disappearance of Instagram Reels

The pressure to remain engaged and creative on social media platforms has never been higher. Instagram Reels offer an excellent way for people to share inspiring content and engage with their audience. Although the platform has been successful, there is a risk of Reels disappearing from Instagram.

Here are a few strategies that will help prevent the disappearance of Instagram Reels:

  • Create Interesting Content: Reels that are funny, quirky, or otherwise interesting will draw more engagement, encouraging people to comment and share them. When content is shared, it increases the visibility of the Reel and could lead to further discovery.
  • Engage with Viewers: Responding to viewers is a great way to build an audience and keep them engaged. Reels can be made even more engaging when interactivity is encouraged, such as by asking questions or hosting polls.
  • Connect with Influencers: Influencer networks have become a powerful marketing tool to boost the reach of Reels. Connecting with influencers will open up the potential for Reels to reach a wider audience and gain traction.

If you have a compelling Reel and have implemented these strategies, the chances of it surviving on the platform are much higher. People will be able to discover and enjoy your content for longer.

4. Alternatives to Instagram Reels

With over half a billion active users, Instagram has dominated the share of the market for several years. This means that if you want to reach the most people, using their tools and products is the best way to do it. But what if you are looking for ? There are several options to explore.


Vine was one of the OG social media platforms for short-form videos. It was popular in 2012-2013 and then absorbed into Twitter as it could not compete with Instagram’s overwhelming success. Vine is an excellent alternative to Instagram Reels, as it offers a wide range of unique features that can help to create compelling short-form videos, such as:

  • Multi-Camera Support: Vine allows you to record and edit with multiple cameras.
  • Looping and Repeating: Vine allows you to loop and repeat videos, making it easier to create longer films.
  • Audio Effects: Vine offers a number of audio effects that can be used in creating videos, for example, atmospheric sounds or music.


TikTok is a relatively new video-sharing platform, but it has quickly gained millions of users. With its wide range of music, videos and users, TikTok is a great alternative to Instagram Reels. Some of the features that make TikTok a great alternative are:

  • Wide Variety of Music: There is a wide range of music available on TikTok, making it easier to create videos that reflect your tastes and personality.
  • Filter Effects: TikTok offers various filter effects that can be used to enhance the visual appeal of your videos.
  • Hashtags: Hashtags make it easy to categorize videos and help them get more views.

5. Final Thoughts on Keeping Instagram Reels Visible

Instagram Reels are a great tool for helping creators gain more visibility. Here are five key takeaways for keeping your reels visible:

  • Stay Focused. By using a focused strategy and creating content that’s relevant to your niche, your content is more likely to be seen.
  • Be Engaging. Make sure your reels have engaging content that encourages people to follow you, comment, and share.
  • Maximize Reach. Use relevant hashtags, tag people in your videos, and share your Reels to other social platforms.
  • Analyze Performance. Use the analytics on Reels to identify which types of content are performing best, so you know what to create more of.
  • Request Promotion. Reach out to industry influencers and ask them to share your reels with their followers for added visibility.

With these tips in mind, you should be well on your way to ensuring that your Reels get the visibility they deserve. However, remember to measure your results, as this is an important part of understanding what works for your reels and what doesn’t. If a particular approach isn’t working, don’t be afraid to switch up your strategy.

Most of all, focus on creating quality content that appeals to your target audience and resonates with them. Doing this will help you to keep your Reels visible and engaging to your followers.

In conclusion, it’s clear that Instagram Reels disappear for a few reasons: for technical issues, when accounts are deleted, or when copyright issues arise. Understanding the issue can help you to use Instagram Reels without the worry that your posts will disappear.