Why Instagram Stories Are Important

In recent years, Instagram Stories have seen a surge in their popularity, quickly becoming one of the most popular platforms for people to share their content. Instagram Stories are an incredibly powerful medium for businesses and users alike to communicate with their audience in a fun and engaging way. This article explores why Instagram Stories are an important tool for users, businesses, and marketers.

I. What is an Instagram Story?

An Instagram story is a feature on Instagram for sharing a series of photos, videos and other media that are visible for 24 hours. This feature allows someone to tell a larger story with visual content, as it comes as a single unit shared to followers.


  • Instagram Stories are visible from the profile page and at the top of the Feed.
  • They can include photos, videos, GIFs, Boomerang videos and text bubbles.
  • Users can use Creative Tools like filters, stickers, emojis, text and eraser to enhance the stories.
  • To engage with followers, they can share polls, questions and fill-in-the-blank templates.
  • Users can add links to drive traffic within stories.


  • Users can save stories on their phone.
  • They can share their story with friends or post it on other social media platforms.
  • Stories can be seen worldwide.
  • Users can track the number of views, impressions and other analytics.
  • Story Highlights are designed to save content in circles so followers could discover them later.

II. What Makes Instagram Stories Important?

Instagram Stories are one of the most important and popular features of the Instagram app. They give users a way to keep their followers updated on what is happening in their lives without creating a permanent post on their profile. Here are some of the reasons why Instagram Stories are so important:

  • Time Sensitive Content: Instagram stories give users the ability to share time sensitive content on the platform, without having to create a permanent post. This means that the content shared in stories can easily be made relevant and timely.
  • Engagement: Instagram stories provide users with the opportunity to engage with their followers and give them visibility into their daily lives. This creates an environment of connection and allows them to strengthen bonds.
  • Identity: Instagram stories give users the chance to express themselves and their identities without the pressure of having to create a permanent post on their profile. This gives them more freedom and a safe space to explore their creativity and be more authentic.

Instagram stories are incredibly powerful, and can be used to build relationships, increase brand visibility, and create communities. They are an important tool for businesses, brands, and influencers as they give them the opportunity to connect with their audiences in an enjoyable and engaging way.

III. How to Create Engaging Content for Instagram Stories

Consider Aspects of Visual Storytelling & Use Hashtags Appropriately

Visuals are integral in storytelling on Instagram. As a result, use different contextually relevant visual elements to tell your story. The most attention-grabbing stories include visuals such as:

  • Eye-catching photos and videos
  • Calling all animation, illustration, and personality-rich artwork
  • Text overlays, stickers, and unique fonts

In addition, hashtags are an important tool when it comes to engaging audiences through Instagram Stories. They not only add color to your stories but make your stories more visible to those looking for content related to your keywords.

IV. Successful Brands Utilizing Instagram Stories

Instagram Stories offer brands a unique opportunity to create playful, engaging content for their followers. This can range from product demos, tutorials, product giveaways, polls, surveys, Q&As, and more. Here are several successful brands that have leveraged Instagram Stories to their advantage:

  • Airbnb – Airbnb used Stories to showcase its properties’ unique offerings and activities. It also offers tips on making the most out of their trips.
  • Urban Outfitters – Urban Outfitters uses Instagram stories to show off their trendy products. They also incorporate movement into their stories to make them more attractive.
  • Nike – Nike has used Instagram stories to advertise the latest sportswear collections, as well as give behind the scenes looks of their athletes.

Since Instagram stories are relatively short and ephemeral, brands are encouraged to optimize their content for the format. This means creating content that is eye-catching and engaging, which could range from a series of closely related videos to a GIF or a poll. Furthermore, brands can use Instagram stories to boost interactions and engagement with their followers by leveraging topics such as contests, polls, or custom stories.

V. Making the Most of Instagram Stories for Your Business

Instagram stories allow businesses to reach customers with creative and fun content. It’s an excellent way to engage with existing followers as well as attract new ones.


  • Start by defining clear objectives.
  • Choose a content delivery strategy that works for your business.
  • Set a timeline for creating, and managing the stories.


  • Make sure to stay true to your brand and use stories to add value.
  • Use stories to highlight daily topics that fit your brand.
  • Animate and use animation tools to make your stories stand out.
  • Find influencers, and have them mention your brand.
  • Make use of quizzes, give aways, and stories to generate leads.

Using Instagram stories to market your business is one of the best decisions you can make. It’s everywhwere and offers a lot of features for branding and audience engagement.

It’s easy to see why Instagram Stories are so important for businesses to use. They allow companies to connect with their customers and followers in a meaningful and personal way, which helps to build trust and loyalty. Additionally, Instagram Stories can help brands to present their products or services in an engaging and creative way, which can lead to increased engagement and sales. Ultimately, Instagram Stories are a powerful tool that businesses should not overlook.